How AI is Helping Us Generate 100+ Meetings Monthly in 2024
Nov 30, 2024
How We’re Using AI in 2024 to Generate 100+ Meetings a Month
In this guide, we’re diving into how AI is helping us achieve exceptional email engagement. While we have other content exploring data enrichment—such as using tools like Oceans for lookalike modeling, website scraping to uncover elusive data, and waterfall enrichment strategies—this document takes a different approach.
Here, we’re focusing exclusively on copywriting and creating highly tailored, personalized email engagements.
We’ll start with simple strategies and progress to more advanced techniques. The best part? No coding knowledge is required! It’s all about providing the right prompts to the right AI model while ensuring you have the relevant information on hand.
(Easy) Personalization details:
Normalize Company name: Make the company name look normal.
Clay Formatters > Normalize Company Name
Industry classification: Call out the specific industry that a business is operating in. More detailed than just SaaS or IT Services.
Visit the {{Company Domain}} of this company at {{Company Domain}}, and additionally do general research on the web to determine its industry. For anything like 'Software as a Service' simply return 'SaaS' Do not return anything else other than the industry.
Who they sell to/Ideal clients/work: Call out the specific type of client work they value highest or want more of. The use case below is lawyers but this can be adjusted for 90% of verticals easily.
Based on the firm’s {{Company Domain}} and /LinkedIn Profile, identify the specific types of cases they specialize in (e.g., divorce, personal injury, corporate law) in as few words as possible. Limit this to only one case that you think would be the highest value client for them. Return only the name of the case type. These are just ideas to source from, don’t limit yourself to these only options.
Products on their site:
Out of the box Clay prompt
Go through a company’s {{Company Domain}} and find all products & services that they offer. Output those services in a comma separated list. Here is their {{Company Domain}}: {{Company Domain}}
Competitors in their industry:
Visit the {{Company Domain}} of the following company at: {{Company Domain}}, then understand what they do and find the names of 3 competitors. Return just the names of the competitors separated by commas, nothing else. Example: Competitor 1, Competitor 2, and Competitor 3.
(Easy) Company Research:
Conduct research on the company, their business dealings, who they sell to, mentions of awards or case studies, anything noteworthy about the company. Credit: @ENowoslawski
Visit the website of the company in my input. I want you to do as much research on them as you can until you find sufficient data about their company. This is the website I want you to look at: {{Company Domain}} I want you to check for multiple items in order of importance. 1) Look at the website to see if they mention that they are featured in any press, newspapers, or other media sources. I want to know if they are featured in any cool articles already. The way i do this when I'm looking at a site is by reviewing the content of the site for any mentions of "As seen on" or "featured in" or "featured by". All kinds of keywords like this. Just look for somewhere that they've been featured. This might not be true for everyone but try to do your best. 2) Another thing that you can research for is the particular kind of products, items, or services that a company sells. If I were to do this manually, I'd be reviewing the site for exact keywords and specifications of what this company actually sells. For example, here are some situations of research that you can do that has nothing to do with the input. They are just purely examples and should not sway your output for any reason other than formatting and understanding what I want you to do. If the website in the input is a retail company, I'd love to know the names of the products specifically listed on their site. If the website is a service company, I'd love to know the specific names of their service packages and possibly their pricing. If the website is a restaurant, I'd love to know the name of food on the menu. Do not limit yourself by thinking that these are the only possible inputs. There will be a variety of inputs given to you. these are purely examples. A good way for you to think about the output I'm looking for here is pretend to be 3 separate people. Each of you are looking for something in particular about what the company sells. Have a conversation with each other about what is the most specific thing and the most detailed thing that we can add to our output and output that so that the company that we are researching is impressed by our outreach. 3) If you can't find any of this, just find something noteworthy about the company that is particularly interesting to mention so that they know undeniably that we researched their website. Do your best to complete the tasks above. Take as much time as you need to accomplish them and don't rush. The research is listd in order of importance and please try to get number 1 and number 2 as well as you possibly can. Do not get information from any other website. The source of your information MUST come from the website in the input. No where else. Please do your best to complete this task as my job is dependent on this. Don't rush and take your time. Think clearly about what I'm asking of you. Create an output with as much detail as possible and don't be afraid to give as much information as you can as long as you are 100% confident that it is true.
(Medium) First Line Introduction Personalization:
Compliment Introduction: Leading with a compliment based on a customer success story, award, or recent news featured on their website. The sentences start off with…”awesome how you…”
GPT("write an extremely short, genuine compliment for this person based on the info I give of them. under 20 words, no exclamation marks, all lowercase, like you'd say it to their face, and extremely specific. don't say the company name and start each compliment off by saying: awesome how you" Browse their {{Company Domain}} for any 'customer case studies', 'case studies', 'testimonials', or 'success stories'. If found, call those out, the specific customer they helped by name, and the specific outcome they gained from engaging with our prospects company. Browse their {{Company Domain}} to see of any recent news, awards, newsroom or certifications. Browse their Person Linkedin Url, view their posts, comments, and shares to see any mention of recent funding activities, features, publications, speaking engagements, or events. Do NOT comment on any roles their hiring for.
Pain Point Introduction: This script is POWERFUL at identifying gaps within an existing business and calling that out in a tailored first line. This script is reliant on the Company Research prompt shared above.
GPT("write an extremely short, identification of a pain point experienced for this person based on the info I give of their company. under 30 words, no exclamation marks, all lowercase, like you'd say it to their face, and extremely specific. don't say the company name. Start each sentenced with 'I noticed how' or 'I was looking into your business and noticed how'. Keep this sentence at a fifth grade reading level." Browse the information collected in {{Company Research}} and on their {{Company Domain}} to understand the fundamentals of their business and what they do to generate revenue. Based on this information reflect on what bottle necks they might be facing within their business that's causing loss of revenue, spending more money than necessary, draining time resources, or internal resources. I'm going to provide some examples below of other challenges that businesses are encountering to provide a general idea. This should not be your only source of ideas, only just to help build a base line. Ticketing Inquiries Overload: Difficulty managing high volumes of questions about ticket availability, pricing, and event details. 24/7 Fan Support: Fans expect instant responses at any time, especially during global events or album releases. Inconsistent Fan Interaction Quality: Variability in the quality of responses across different team members or channels. Language Barriers for Global Audiences: Challenges in providing support to fans speaking multiple languages. Repetitive Questions: Handling repeated queries like “What time does the concert start?” or “How can I access my live-stream link?” strains support teams. Lost Merch Sales Opportunities: Fans leaving merchandise sites without completing purchases due to lack of assistance. Missed Upselling Opportunities: Difficulty promoting VIP packages, exclusive content, or upgrades during fan interactions. Slow Response Times for Sponsors and Partners: Delayed replies to sponsors or potential collaborators, leading to lost business opportunities. Low Fan Retention: Struggling to keep fans engaged between album releases, concerts, or other major events. Uncaptured Social Media Engagement: Missed opportunities to engage fans commenting or DMing on platforms like Instagram and TikTok Difficulty Creating Personalized Experiences: Fans expect tailored content and recommendations but businesses lack the tools to deliver. High Volume of Pre-Event Questions: Fans asking about venue details, entry requirements, and schedules overwhelm teams. Event-Day Coordination: Delays or miscommunication with fans on event day regarding last-minute changes or issues like parking and seating. Complex Registration or RSVP Processes: Fans dropping off due to confusing forms or limited support during the signup process for live streams or in-person events. High Website Bounce Rates: Fans visiting the website but leaving without purchasing tickets or merchandise due to a lack of interactive guidance. Difficulty Navigating Content Libraries: Fans struggling to find specific albums, videos, or upcoming tour dates in large catalogs. Underutilized Website Traffic: Missing opportunities to turn site visitors into subscribers or paying customers. Fragmented Systems: Event ticketing platforms, streaming services, and CRM tools not working seamlessly together, resulting in a poor fan experience. Outdated Communication Tools: Using outdated support tools that can’t handle the fast-paced and dynamic needs of the entertainment industry. Slow Response Times for Artist Support: Challenges in quickly assisting artists or teams with queries about event logistics, payouts, or schedules. Negative Feedback from Fans: Slow or unhelpful responses leading to public complaints on social media. Difficulty Managing PR Crises: Struggling to provide immediate, accurate updates during high-pressure situations, like event cancellations or delays. Missed Feedback Opportunities: Fans’ valuable suggestions and concerns go unnoticed, impacting loyalty and future growth.
(Medium) Positioning Our Offer
Tying our offer to pain point call out: Using the above script of calling out a unique pain point experienced by that company, tailor the offer to solve that problem
GPT, your goal is to provide one or two articulate sentence(s) that aligns our {{Your Product}} as a solution being faced by our clients to help solve the pain point or challenge identified in the input below. There should be no quotations. Write this sentence at a fifth grade reading level. Begin the first sentence with "We can help", "Our AI chatbot" or a variation of that message for what will read the easiest. We will not be making any additions or edits to their website. Leave room for confusion on how exactly we would help. After your initial ideation, ask yourself "Ok, but how?" If there is still room for clarity, revise your answer. Using the information provided in {{Company Research}}. Use any additional supplemental information found in {{Pain Point}} to help close the gap on the challenges being faced by their business and exactly how we would help. I'm going to give you some examples of how our {{Our Product}} helps other types of businesses but, this should not be your only use cases. I encourage you to think out of the box based on your understanding of limitations faced within their business and exactly how our chatbot would help out.
ACTION: Use an external GPT to test and figure out a list of all the use cases that your product can help out with and plug them in to end this script.
(HARD) Further explanation of offer in email 2: This script can be used to plug in and further elaborate as to how your solution will close the gaps found in their business. I typically start of email 2 with a variation of: “I had reached out to you the other day about X but, realized I didn’t fully explain how we’d Y”
GPT, your goal is to provide further clarity as to exactly how our {{Our Product/Service}} would provide value to Company Name. Use information in {{Previous Email 1 Offer}} to answer the question: "Ok, but how exactly do you help?". Leave no room for uncertainty or guessing from our reader. Keep this to two or three sentences on separate lines. Keep your tone casual and at a fifth grade reading level.
(Easy) Creative Ideas
Content ideas: Provide 3 tailored content ideas based on company {{Company Domain}} and offering. Can be used for anything really. Copywriting services, SEO, video creation ideas, etc.
Based on your existing knowledge and with access to company {{Company Domain}}, identify three viral blog ideas (up to six words each) that could effectively represent the essence of a company's products, services, and market niche for SEO optimization. Think about general terms potential customers might use when searching for the types of products or services the company offers. Consider general industry trends and typical offerings within the space to deduce blog ideas that reflect a company’s unique aspects or strengths. For example, for a company involved in online education focusing on language learning, suitable keywords might include 'how to utilize a language learning app', 'best online language courses', or 'best interactive language tools'. Please list exactly three blog ideas based on this guidance, without needing any additional details or explanations. Aim for selecting terms that would most likely improve the company's visibility in search engine results, drawing from your general understanding of similar businesses and industry standards." Have the ideas listed on three separate lines as such: 1. Blog Idea 1 2. Blog idea 2 3. Blog idea 3